How to create a compelling App Icon

A quick guid from non-designers...

Just so you know, the content in this post is our opinion. Although we think it is a good opinion, it is still just an opinion, which means your one could be better. If you have an idea, please feel free to leave a comment! 👍

The role your app icon plays in the overall success of your app or game is far greater than what people give it credit for…

Although App Icons probably aren’t as important as they used to be, seeing as the majority of popular new games in 2018 get the bulk of their downloads from Ads on social media, if you (like many other indie developers) don’t have a lot of money to spend on advertising, perhaps it is about time you re-thought that app icon you put together in under 5 minutes…


Our only rule to creating a great app icon!

Rule: Show Action!


Edamame Reviews is a mobile gaming review site which means 99.9% of the apps we review are games, and when it comes to games, “Action” is everything! Every so often we review random games we stumble upon when looking through the Apple App Store and/or Google Play. Obviously, these reviews aren’t sponsored, which means the only incentive we have to choose one game we have never played over another game we have never played is the app icon.

In general, we are more inclined to click on apps where the icon shows some level of insight as to what we can expect from the actual game itself. Here are a few examples using some great games from Ketchapp – who didn’t sponsor this article…😭

Although this method of showing action may not apply to your brand new Cook Book app, if you’re dealing with anything that could be expressed as an action, we’d bet you you’ll see better results showing a just little bit of action rather than a cool but very stationary image…

Now it’s your turn! What do you think?

Looking through the apps on your phone, do you see a trend you may not have noticed before? Let us know your thoughts in the comments below! 👊

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1 Comment
  1. EDAMAME says

    Update: One thing we didn’t include in our article!
    From our recent interview with BaldBeardedMonk, The Art of Game Design: A Book of Lenses by Jesse Schell is a great book if you want to learn design!

    You can check out the book here:
    And the Interview here:

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